[NPFX Ep. 26] Fundraising in 2022: Big Challenges & Big Opportunities Ahead
Welcome to The Nonprofit Fundraising Exchange, a podcast from IPM Advancement. Our mission is to empower nonprofits to succeed so they can make the world a better place.
Today’s topic: Fundraising in 2022 — Big Challenges & Big Opportunities Ahead
Welcome to season 3 of the Nonprofit Fundraising Exchange! In today's podcast episode, our panel discusses what nonprofits should watch out for in 2022, including how supply chain delays will impact direct mail calendars, strategies for retaining your best staff during the "Great Resignation," and opportunities to connect better with donors during the midterm election season.
Time-Stamped Episode Shortcuts:
- How delays from printers will impact nonprofit direct mail schedules [2:45]
- When you should and shouldn't shift resources from direct mail to digital, and why [8:48]
- How to assess if the USPS slowdown of mail delivery is affecting your mailings [13:02]
- The Great Resignation and why people are leaving nonprofits [19:20]
- How to handle transitions in staffing [20:39]
- Strategies to retain your best employees [26:16]
- Will the midterm elections help or hurt nonprofit fundraising? [28:50]
- Messaging strategies when you don't know what the outcome of an election might be [33:27]
- Using variable content in direct mail for contingency planning [37:45]
- Reviewing best practices in fundraising to prepare for challenges in 2022 [39:21]
Special Offer: Free 30-minute consultation for NPFX listeners
Additional IPM Resources:
- IPM's free Nonprofit Resource Library
- 12 Mistakes Nonprofits Make in Their Fundraising Copywriting, Part 2 [Mistake #4 concerns the importance of outside envelopes]
- Nonprofit Staff Retention — Part 1: Are Higher Salaries Really the Answer?
- Nonprofit Staff Retention — Part 2: How to Attract and Keep the Best Employees
- Nonprofit Advocacy Basics
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Rich Frazier has worked in the nonprofit sector for over 30 years. In his role as senior consultant with IPM Advancement, Rich offers extensive understanding and knowledge in major gifts program management, fund development, strategic planning, and board of directors development.
Russ Phaneuf, a co-founder of IPM Advancement, has a background in higher education development, with positions at the University of Hartford, Northern Arizona University, and Thunderbird School of Global Management. As IPM's managing director & chief strategist, Russ serves as lead fundraising strategist, award-winning content creator, and program analyst specializing in applied system dynamics.
Samantha Timlick, vice president of client services for IPM Advancement, provides subject matter expertise that covers all aspects of client and project management including direct mail, telemarketing, and digital campaigns. Since 2007 she has managed renewal, appeal, and acquisition programs encompassing more than 200 million total recipients.