[NPFX Ep. 31] Capital Campaigns: Moving Your Nonprofit to the Next Level
Welcome to The Nonprofit Fundraising Exchange, a podcast from IPM Advancement. Our mission is to empower nonprofits to succeed so they can make the world a better place.
Today’s topic: Capital Campaigns — Moving Your Nonprofit to the Next Level
After two years of putting projects on hold, many nonprofits have decided it's time to move forward with capital campaigns again. In today's episode, we discuss best practices to engage donors, how to make sure you're ready to launch your capital campaign, mistakes you want to avoid, and how campaigns might look different in 2022.
Time-Stamped Episode Shortcuts:
- Introductions [1:52]
- Capital campaigns are "above and beyond" [3:36]
- When and why you should NOT do a capital campaign [5:12]
- The pieces that need to be in place before you begin your campaign [6:40]
- One thing all nonprofits should do before opening the campaign to the general donor population [9:08]
- Being flexible with your campaign timeline [11:18]
- Do you need to do a feasibility study? [12:35]
- One of the most important parts of the feasibility study [13:28]
- Communicating the value of impact to engage donors [18:10]
- The gift chart and securing your leadership gifts first [19:29]
- Why diversity in the campaign committee is so valuable [21:08]
- What to do when campaign donations and pledges slow down [24:26]
- What the landscape for capital campaigns looks like post-COVID shutdown [27:18]
- Creating a campaign that doesn't cannibalize annual giving [31:54]
Special Offer: Free 30-minute consultation for NPFX listeners
Additional Resources:
- IPM's free Nonprofit Resource Library
- [NPFX] Nonprofit Feasibility Studies
- [NPFX] Capital Campaigns during COVID-19: Pivot and Adapt
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Guests
Jarrett Ransom, aka the Nonprofit Nerd, has worked exclusively with nonprofit organizations for nearly 20 years. Over her career, Jarrett has served on multiple capital campaign teams totaling more than $86 million. Jarrett serves as the co-host of the American Nonprofit Academy’s weekly "The Nonprofit Show," which features nonprofit thought leaders and topics.
Alan Knobloch has held positions in the nonprofit sector at The Nature Conservancy Arizona, St. Joseph’s Hospital and Barrow Neurological Institute, Phoenix Children’s Hospital Foundation, and Valley of the Sun United Way. In addition to being a Certified Fund Raising Executive from the Association of Fund Raising Professionals, he has earned a diploma from the National Planned Giving Institute from the College of William and Mary.
Hosts
Rich Frazier has worked in the nonprofit sector for over 30 years. In his role as senior consultant with IPM Advancement, Rich offers extensive understanding and knowledge in major gifts program management, fund development, strategic planning, and board of directors development.
Russ Phaneuf, a co-founder of IPM Advancement, has a background in higher education development, with positions at the University of Hartford, Northern Arizona University, and Thunderbird School of Global Management. As IPM's managing director & chief strategist, Russ serves as lead fundraising strategist, award-winning content creator, and program analyst specializing in applied system dynamics.