Cause Marketing: What Is It and How to Do It Effectively

Cause Marketing: What Is It and How to Do It Effectively

It was recently suggested by several industry thought leaders that, in the future, “all marketing will be cause marketing.” Whether this concept comes to fruition or not, the focus on these efforts is without question, growing exponentially among nonprofits and...
Spice Up Your Blog This Season With These Content Ideas

Spice Up Your Blog This Season With These Content Ideas

It seems like you can’t throw a stone without hitting a “share your story” blog tip online these days. Yet, there’s a reason for this recurring theme: it actually works. In fact, recounting your nonprofit’s roots, as well as how far you’ve come, is a powerful way to...
Tips For Year-End Fundraising

Tips For Year-End Fundraising

Did you know that, according to statistics from this same time last year, your nonprofit could be raising more than half of its donations during the last six weeks of the year? For more than two decades, I have had the amazing opportunity to work with dozens of...
Are You Neglecting Generation X?

Are You Neglecting Generation X?

There seems to be a lot of chatter in the nonprofit space about Millennials and Baby Boomers as of late. Yet, there’s almost never any spotlight on Generation X – the often-forgotten group of important supporters between the ages of 35 and 50 years old. As nonprofits...
Nonprofit Live Streaming: Broadcast Your Impact Via Facebook Live

Nonprofit Live Streaming: Broadcast Your Impact Via Facebook Live

Have you met the new kid in town? I’m talking about Facebook Live. While this fun, new feature – that allows any Facebook Page live-broadcast events, breaking news, interviews and more – is pretty simple to use, many nonprofits are understandably reluctant to dive...

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