Four Ways Integrated Fundraising Can Help Your Nonprofit

Four Ways Integrated Fundraising Can Help Your Nonprofit

Consistent annual giving fundraising success requires effective, optimized engagement of the donor base. Therefore, the real focus of an annual fund campaign should be engagement. And the most effective strategy to engage donors is through integrated fundraising....
What Does Your Donor Pyramid Look Like?

What Does Your Donor Pyramid Look Like?

The old TV game show “Pyramid” (a.k.a. “$10,000 Pyramid,” “$25,000 Pyramid,” “$100,000 Pyramid,” etc. depending on your generation) could get pretty intense. The clock would tick away as contestants would try to...
Advancement Branding: Creating a Place in Minds and Hearts

Advancement Branding: Creating a Place in Minds and Hearts

Many nonprofits are beginning to apply the concept of “branding” to advancement operations. But what exactly is branding, and how can it be applied to fundraising programs? A quick primer…. Branding is often confused with marketing. In the simplest explanation,...

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