Our white papers are succinct and easy to read, yet packed with focused, specific insights and tips to help you identify solutions to your biggest challenges.

Donor Reactivation: The Low Cost Solution to Win Back Donors and Stop Donor Attrition

Nonprofit organizations are increasingly facing the challenge of a rapid decline in donor acquisition response rates. More troubling, donor retention rates are sinking as well. And with that comes immense pressure to launch a well-planned donor acquisition campaign. But this can get real expensive, real fast.

IPM Advancement’s latest white paper reviews why donor acquisition rates are dropping to better understand the reasons for the decline and offers a donor acquisition strategy that is often overlooked by nonprofit organizations – donor reactivation. We discuss at length various donor reactivation integrated fundraising strategies that are designed to help you save significant money and raise your rate of return.


How to Build an Army of Nonprofit Activists

Organizations that successfully master the art of organizing and supporting advocacy can gain an opportunity to inform, focus and amplify the collective voice of its supporters and concerned citizens in a way that can advance its mission.

Activists can be a formidable force, and serve as a powerful tool when acting on behalf of a nonprofit organization. These people form a strong, unified front and make their collective voice heard with regard to issues that impact citizens’ lives at various levels of government. Nonprofits can benefit greatly from mobilizing activists and using them as an effective tool to champion their cause or issue.

This paper explains the importance of advocacy and walks readers through the process of assembling an army of activists. It breaks the most important steps down into easy to understand tasks and goals. We clarify the crucial differences between advocacy and lobbying, provide a walk-through of the three phases of building an activist army, and share tips on how to mobilize and empower your activists for long-term success.


Best Practices to Increase Email Fundraising Response Rates

Email marketing remains one of the most effective channels for nonprofit fundraising. It can also be one of the most challenging. Nonprofit organizations that attempt an email marketing campaign without a carefully planned strategy based on best practices will likely not achieve their ideal results.

To meet or exceed their campaign goals, nonprofits must know how to plan and implement an email campaign using smart messaging and an approach that will provoke a strong emotional connection with the audience.

This paper pinpoints several effective action steps and makes recommendations based on current industry research and trends, augmented by our significant expertise in this area. We provide clear direction on how to get the maximum return on investment for the efforts you have put into developing your email list. Specific topics covered include developing the most effective call to actions and making the most of your subject lines.


The Foundation of Fundraising Success: Understanding Why People Give

A critical element of successful nonprofit fundraising is understanding what motivates your target donors. Knowing what is most important to your audience will help you plan your approach and target your messaging in a way that is most likely to evoke an emotional response. This is key to ensuring you achieve your fundraising goals.

In this report, we detail the five core reasons why people give to charity, and share helpful examples from our own experiences to illustrate each. We then explain how you can leverage these five motivations to optimize your fundraising campaigns and greatly improve your success rate.

We explore four specific solicitation methods and share ways you can tailor each approach with donor motivations in mind to generate more money for your organization.


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