How to Change Organization Culture – Without Resistance or Chaos

How to Change Organization Culture – Without Resistance or Chaos

For most nonprofits, organizational culture is an incredible source of strength and staying power. According to a Bridgespan study of 130 nonprofit management teams, “culture” rated as one of the top two organizational assets across the board. However, all too often,...
Cause Marketing: What Is It and How to Do It Effectively

Cause Marketing: What Is It and How to Do It Effectively

It was recently suggested by several industry thought leaders that, in the future, “all marketing will be cause marketing.” Whether this concept comes to fruition or not, the focus on these efforts is without question, growing exponentially among nonprofits and...
Crisis Communications: Be Aware, Be Prepared, Be Proactive

Crisis Communications: Be Aware, Be Prepared, Be Proactive

It’s not a matter of if, but when. As nonprofit professionals committed to doing “good,” we’d all like to think we’re immune to a public relations crisis. However, just like corporations, nonprofits are susceptible to catastrophes beyond our control, whether they are...
Steps to Cultivating a Highly Successful Major Donor Strategy

Steps to Cultivating a Highly Successful Major Donor Strategy

Engaging major donors – those supporters who provide significantly sized monetary contributions – is increasingly important to many of today’s nonprofits. Yet, engaging major donors can be challenging. First, the process relies on finding – and then cultivating –...

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