Better intelligence to boost engagement and optimize fundraising

Today’s most effective nonprofit fundraising programs combine advanced analytics with great creative to drive audience engagement.

IPM Advancement’s unique approach to analytics helps nonprofits move beyond decision-making based on anecdotes, pure subjectivity, and longstanding performance metrics in order to identify actionable fundraising opportunities supported by data and analysis.

Our offerings in Analytics include:

  • Fundraising program audits & performance assessments
  • Advancement messaging analysis
  • Donor database audits
  • Donor profiling & engagement modeling
  • Demographic assessments & data appends (age, gender, income, household, etc.)
  • Psychographic assessments & data appends (values, attitudes, interests, lifestyles)
  • Wealth Append, in partnership with WealthEngine®

integrated fundraising solutions for nonprofits

Phoenix | Washington, D.C. | Seattle | New England

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